Tuesday, April 27, 2010

Using Custom T-Shirts to Market Your Business

In an increasingly commoditized market, marketers have to resort to spending greater sums of money not to mention offer better creativity to ensure that their products or services catch the eye of prospective customers. Unfortunately almost every advertiser is already on the media bandwagon, be it the television, radio, internet or billboards. People are flooded with mails in their inbox, and mobile phones from companies that want to sell their products and services. In such an age of information overload, custom t-shirts are a novel and cheap way to create an impact about your product in the consumer's mind. This article talks about the ways to do this using branded clothing.

Cost Savings Per Message

Traditional mass media like radio, television, newspapers and magazines work out extremely expensive per OTS or "opportunity to see". Direct marketing is customized and expensive to produce. Also, online advertising or tele-calling are not the cheapest ways to communicate one's message. Given that marketing budgets are being cut down and more pressure is being placed on measurable results, marketing people need a cheaper and more effective way to reach their audience. Custom t-shirts can help here. They cost very little to produce and are a great advertisement for your company for as long as they are wearable.

Ways Of Using Custom Printed Shirts

While these custom t-shirts can be given to employees, customers, partners and even vendors as gifts, they also make great prizes for contests that you might run in events, business meetings, and dealer meets. Having a standard uniform with a logo for your event managers helps in advertising as well as gives people a sense of belonging to their companies. Customers who wear your t-shirts act as endorsers for your brand and given that they have no stake, a very credible advertising platform.

Things To Keep In Mind

When you make your own shirts, it is important to remember that any custom t-shirts that carry your company logo or mission statement are representative of company values. Things like cloth quality, color, cut and design will speak volumes about the company. If, you are not confident of manufacturing them yourself and don't know any good t-shirt printers, you could consider outsourcing the job to a reputed t-shirt manufacturer brand who can produce the custom t-shirts for you.

In summary, custom t-shirts are a great and easy way to make your brand popular. It is important to keep the design trendy or classic to ensure that the image it projects is congruent with your own picture. Keeping a ready stock of these t-shirts is very useful for any event. They can also be used as a uniform for temporary employees, giveaways at contests or just keepsakes to remind you of specific company milestones. It is best not to have too many messages on the t-shirt. Different t-shirts can be produced for different events. Everybody loves free clothes if they are of good quality and they will be happy to advertise your brand by wearing it.

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Unique Baby Gift Ideas - Baby Handprint Footprints Frames Make Great Keepsakes

A baby handprint can be an awesome baby keepsake. Baby albums and baby photo frames also come in handy when deciding upon that perfect souvenir for the new born baby.

Baby handprints come in a lot of materials, and can be designed in a number of ways. You can also design handprint frames. The most unique and distinctive material used for manufacturing of baby handprints is clay. Clay has been used for centuries for making mementoes and is particularly easy to work with. Besides, with handprints, clay is an obvious choice. Clay is also preferred because they have a longer impression life and the prints come out naturally once the base dries up.

To preserve the handprints or the photographs of baby handprints is more important than getting the handprint done. You don't want to loose the baby handprint photograph two or three years down the line. Therefore, you must preserve it in a neat and tidy baby photo frame. If you have a whole collection of baby handprints or footprints, you can also create a baby album, where you can preserve the whole collection altogether. In most cases, making baby albums rather than sorting pictures in photo frames turns out to be a more viable option. Albums allow you to carry a large number of photographs along with you to share with family and friends, which is not always possible in the case of a photo frame as it becomes tedious to carry it along.

Baby name plates are also a great way to personalize your baby keepsakes. A name plate bears the name of the baby and is particularly useful if you have more than one child. You can give each of them their respective nameplates and ask them to put it on their bed-room doors or their living areas. This brings a sense of belonging in these babies. Plates come in many shapes, sizes and forms. They are made of numerous materials, from steel to gold and ceramics. Baby name plates can also be customized to the extent you want, from a 'one of its kind' name plate to those that are mass produced and seen at many baby gift showrooms.

Ceramic is the relatively new material that is being used to make baby name plates these days. Ceramic is one material that can really give your name plate a 3D-edge, which could be so much more than the regular name plate. Using ceramic has a flip side too, and it is not too difficult to guess that either- ceramic is prone to breaking off easily. Therefore, you need to be extra careful with ceramics and make sure that the name plate is planted at a safe distance from you toddler. In the event of breakage also, make sure that your baby doesn't go anywhere near the broken pieces, and remove them at once, else it might lead your baby into injuring its feet or hands by walking over broken ceramic pieces.

So, there you have it, from hand prints to baby album, baby photo frames and baby nameplates, you can choose a lot to customize your keepsakes.

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